GOH V SHEM, MALAYSIA'S INTERNATIONAL BADMINTON OLYMPIC SILVER MEDALLIST, HAS BEEN APPOINTED BY NELSON LIEW, FOUNDER OWNER OF BEST SELLING VANILLA CREPE DESSERT CAKES, TO BE ITS NEW AMBASSADOR. IT MUST BE SAID BOTH PLAYER AND CAKES ARE DELIGHTFULLY DELICIOUS AND GOOD LOOKING! A PERFECT MATCH!

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V FOR VANILLA CREPE, GOH V SHEM AND VICTORY! 

DATUK SERI HJ. HASNOL WELCOMES VANILLA MILLE CREPE'S NEW BRAND AMBASSADOR, THE OLYMPIC SILVER MEDALIST - GOH V SHEM, IN CONJUNCTION WITH THE EXPANSION OF ITS 33RD OUTLET

OF COURSE VANILL CREPE CAKES FOR VIP TO TAKE HOME! 

• Vanilla Mille Crepe launches all-new “Original Vanilla (with Panna Cotta) crepe cake” as part of its new line of nutritious cakes

• Vanilla Mille Crepe welcomes new license holders - Goh V Shem and Ernest Yap

KUALA LUMPUR, 15 October 2021 – Datuk Seri Hj. Hasnol Zam Zam bin Hj. Ahmad, Secretary-General of Domestic Trade and Consumer Affairs (KPDNHEP) and En. Suhardi Alias, Deputy Director-General of National Sports Council (MSN) today graced the memorandum of understanding (MoU) signing ceremony of Vanilla Mille Crepe's newly appointed brand ambassador - Olympic Silver Medalist Goh V Shem, to promote a healthier lifestyle through its new line of nutritious cakes titled the ‘Plant-Based Booster Series.’

In conjunction with the announcement of the new brand ambassador, Vanilla Mille Crepe launched the all-new ‘Original Vanilla (with Panna Cotta) crepe cake’ as its first edition to the new cake series. At the press conference, Vanilla Mille Crepe CEO and Co-Founder Nelson Liew welcomed new license holders - Goh V Shem and Ernest Yap. 

National badminton athlete - Goh V Shem is a fitting personality to be the new face of Vanilla Mille Crepe as it benefits their mission for 2022 to branch out into Southeast Asia and promote a health-forward movement in the F&B industry. Expected to launch in early December 2021, Goh V Shem and Ernest Yap will be joint license holders for the 32nd Vanilla Mille Crepe branch at Cheras Leisure Mall. Additionally, Ernest Yap will also be opening the 33rd outlet at Centrepoint Bandar Utama that is expected to welcome customers by the end of December 2021.

Nelson Liew, CEO and Co-Founder Vanilla Mille Crepe, said, “We have chosen Goh V Shem to be the face of our brand because of his reputation for advocating a healthy lifestyle on both social media and on the court. Being well-known throughout Southeast Asia for his outstanding performance in Badminton, Goh V Shem is a suitable personality for our expansion to neighboring countries in 2022. With that, I welcome Ernest Yap and Goh V Shem into the Vanilla Mille Crepe family.” 

Vanilla Mille Crepe today launched the all-new ‘Original Vanilla (with Panna Cotta) crepe cake,’ the first of many to come in the ‘Plant-Based Booster Series.’ The dessert experts at Vanilla Mille Crepe have worked hard to produce a less caloric-dense crepe cake made with no added sugar and quality plant-based ingredients imported from France that allow for a healthier dessert alternative without compromising taste, authenticity, or quality. As a matter of fact, these cakes contain half the calories than that of a regular cheesecake with a significantly lower amount of fats and sugars, making them a suitable choice for health-conscious consumers.

Datuk Seri Hj. Hasnol Zam Zam bin Hj. Ahmad, Secretary-General of Domestic Trade and Consumer Affairs (KPDNHEP), said, “Cakes are enjoyed on just about any occasion, and here in Malaysia, we have the privilege of celebrating so many. With the new series of cakes by Vanilla Mille Crepe, consumers will now have access to a much healthier and nutritious alternative that is equally delicious.”

“Though it has been a challenging 2021 thus far, it is pleasing to see companies such as Vanilla Mille Crepe take it upon themselves to branch out and broaden their businesses, in turn heightening the national GDP and providing job opportunities during these trying times,” he concluded. 

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ABOUT VANILLA MILLE CREPE

Vanilla Crepe offers one of the best sweet tooth fixes in Malaysia. The home-grown brand utilizes an original French recipe, stealing the hearts of many since its launch in 2014. They have now expanded to 33 outlets nationwide and officially recognised as the Largest Mille Crepe chain in Malaysia by the Malaysia Book of Records.

alaysia Retail Chain Association (MRCA) Representatives from the Media; Distinguished Guests; Ladies and Gentlemen; A very good evening to all. 3 Ladies and gentlemen, 1. I am delighted to be here this evening to witness Malaysia’s Largest Mille Crepe Chain record holder - Vanilla Mille Crepe, in its health-forward movement and franchise expansion throughout Malaysia. 2. If anything, the pandemic has taught us a great deal about the importance of health and hygiene and I believe more companies should consider providing healthier options with all their products. 3. Cakes are enjoyed on just about any occasion, and here in Malaysia, we have the privilege of celebrating so many. With the new series of cakes by Vanilla Mille Crepe, consumers will now have access to a much healthier and nutritious alternative that is equally delicious. 4. It has come to my understanding that these cakes are beloved by people in Hong Kong as well. Just last month, our homegrown dessert brand has managed to successfully export its one-of-a-kind 'Mille Crepe Moon Cake' to every YATA Supermarket in Hong Kong. 5. I'll take this opportunity to congratulate both Vanilla Mille Crepe and our National Athlete - Goh V Shem, on this endeavour to develop the business locally, and I wish them the best in their 4 expansion plans to the Southeast Asian Region. 6. With our recent success from the Tokyo 2020 Olympics, it is timely for home-grown businesses to leverage on icons and personalities such as Goh V Shem to promote a healthy lifestyle. 7. Though it has been a challenging 2021 thus far, it is pleasing to see companies such as Vanilla Mille Crepe take it upon themselves to branch out and broaden their businesses, in turn heightening the national GDP and providing job opportunities during these trying times. 8. As of July this year, the Sales of Retail Trade registered a positive growth of 17.3 per cent as compared to May 2020, and this launch is an indicator that it will only grow higher from here. 9. KPDNHEP will always take priority in ensuring the consumers’ safety and we will continue taking efforts to support Malaysianbased companies in growing the local business. We also look forward to welcome Vanilla Mille Crepe in joining the franchise family. 10. Thank you.