OF SEXY CRAB AND DASHING DRAGONS! READ ON!

 DATOKEEHUACHEE@GMAIL.COM

SEXY CRAB Celebrating Dragon Boat Festival with

Hong Kong’s First Crab Roe Lava Sticky Rice Dumpling

 


‘Crabalicious’ recipe pays tribute to beloved ‘zongzi’ dumpling tradition in gift set collaboration with

Korean gourmet atelier Baekmidang at K11 MUSEA in Tsim Sha Tsui East

 


Glamorous SEXY CRAB is celebrating Dragon Boat Festival with Hong Kong’s first ever traditional sticky rice dumpling that oozes crab roe – paying tribute to the ‘zongzi’ dumpling tradition with a unique recipe featuring its signature specialty crab roe as an exquisite gift set in collaboration with renowned Korean gourmet atelier Baekmidang.

 


Packaged in a traditional rattan basket perfect for gifting, the ‘SEXY CRAB x Baekmidang Dragon Boat Dumplings Gift Set’ is launching at the chic dining destination at K11 MUSEA in Tsim Sha Tsui East, and across four Baekmidang branches*.  Priced HK$498, it features a savoury SEXY CRAB Crab Roe Lava Sticky Rice Dumpling, a Baekmidang Sweet Sticky Rice Dumpling, a jar of SEXY CRAB’s house made XO sauce and jar of Korean rice sugar sauce.

 


Hong Kong’s first ever SEXY CRAB Crab Roe Lava Sticky Rice Dumpling is named after the Brand’s delectable crab roe filling that ‘oozes’ roe when opened like lava from an erupting volcano.  The ‘crabulously’ indulgent secret recipe has taken three months of product development to perfect – in accordance with SEXY CRAB’s ‘golden’ precisely measured ratio of 20% crab meat, 50% male roe and 30% female roe.

 

In line with tradition, salted egg yolks are also key to dragon boat dumplings, contributing to a gastronomic ‘match made in heaven’ of savoury crab roe, egg yolk and glutinous ‘sticky’ rice, traditionally wrapped in bamboo leaf.

 


According to tradition, Baekmidang’s Sweet Sticky Rice Dumpling features filling of red bean, using Jeju Island’s famous recipe for the popular sweet paste with a new flavour of additional red date.

 

SEXY CRAB’s secret recipe XO sauce is made with delights such as conpoy, dried shrimp, dried shrimp roe, Jinhua ham and more, pairing perfectly with sticky rice dumpling for a huge flavour boost, while Korean rice sugar sauce pairs with sweet dumpling.

 

Vouchers for the ‘SEXY CRAB x Baekmidang Dragon Boat Dumplings Gift Set’ are available for sale at SEXY CRAB and Baekmidang. Customers can redeem vouchers or immediately purchase sets from 24 May 2021 at Baekmidang branches.  An early bird offer is also available until 9 May 2021 with 25% discount on the first 500 sets for sale.

 

Opened in October 2020, SEXY CRAB promising a “heavenly gourmet journey” raising esteem of the local seafood favourite from traditional to extraordinary at Shop 401A, 4/F, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui East, Hong Kong.  

 

With a chic twist on crab tradition, the new dining destination is also dressed to impress – in an exclusive, intimate, retro vintage, 23-seat, 530 sq.ft. haven of dark mahogany décor and open kitchen, complete with grandiose mirrors reflecting whimsical neon lighting and a classic 1930s Shanghai-style ‘Long Bar’.

 

SEXY CRAB opens daily from Monday to Thursday, 12:00 noon to 3:00 p.m. and 6 p.m. to 10:00 p.m.; and Friday to Sunday, 12:00 noon to 10:00 p.m.  For enquiries, please email info@expresscatering.co or call (852) 6655-7629.

 

For more information, please visit :

Facebook : www.facebook.com/sexycrabhk/

Instagram : www.instagram.com/sexycrabhk/

 

*Baekmidang Hong Kong branches are located at :

 

Baekmidang at K11 MUSEA

Address : Shop B111, Basement 1,

K11 MUSEA, Victoria Dockside, 12 Salisbury Road,

Tsim Sha Tsui, Hong Kong

Phone : (852) 6655-1901=9

Opening Hour : 12:00 noon to 10:00 p.m.

 

Baekmidang at K11 Art Mall

Address : B101A & B123, K11 Art Mall,

18 Hanoi Road, Tsim Sha Tsui, Hong Kong

Phone : (852) 5206-8514

Opening Hour : 12:00 noon to 10:00 p.m.

 

Baekmidang at The Peak Galleria

Address : Shop 106 on level, The Peak Galleria,

118 Peak Road, Hong Kong

Phone : (852) 6655-1722

Opening Hour : 11:00 a.m. to 7:00 p.m.

Baekmidang at Windsor House

Address : B71, B/F, Windsor House (The In Square),

311 Gloucester Road, Causeway Bay, Hong Kong

Phone : (852) 5205-1327

Opening Hour : 1:00 p.m. to 8:30 p.m.


 

About SEXY CRAB

 

Glamorous and chic SEXY CRAB promises a “heavenly gourmet journey” raising esteem of the local seafood favourite from traditional to extraordinary at global lifestyle destination K11 MUSEA in Tsim Sha Tsui East.

 

Classy crab stars are handpicked for seasonality and premium quality.  Skilled artisans also de-shell the notoriously fiddly roe and crab meat, while signature noodles are handmade daily by specialist craftsmen – in various styles and sizes optimising flavour of differing dishes.  Artistically-presented creative designer dishes complete a ‘crabulously’ indulgent dining experience so passionate that a ‘golden’ ratio of crab meat, crab oil and crab roe is precisely measured for each dish.

 

With a chic twist on crab tradition, the new dining destination is also dressed to impress – in an exclusive, intimate, retro vintage 23-seat, 530 sq.ft. haven of dark mahogany décor and open kitchen, complete with grandiose mirrors reflecting whimsical neon lighting and a classic 1930s Shanghai-style ‘Long Bar’.

 

As SEXY CRAB declares: ‘Traditional crab roe noodles are served in an unconventional way that will excite both amateur foodies and seasoned gourmands – promising a mischievous and sensual extraordinary crab noodle experience.  Guests are invited to slurp loudly and indulge unapologetically in appreciation of a comfort food favourite presented in style.’

 

About Baekmidang

 

Inheriting Namyang Dairy Product Co., Ltd’s half-century expertise in dairy product manufacturing, Baekmidang was established in 2014 in Korea, offering milk ice cream as the signature item. Baekmidang's signature milk ice cream is made with organic milk and delivered directly from farm, giving it a rich milky taste.  With a special “icy” bite, it never leaves a fatty or greasy aftertaste in your mouth.  The shapes of ice cream and cone are also meticulously designed, elevating ice cream to a craft that appeals both to the eye and taste buds.

 

Apart from ice cream, Baekmidang also produces a series of organic milk bread and desserts, following the artisanal spirit that Baekmidang values the most, while using the best materials and meticulous craftsmanship. The production process is like art-crafting, resulting in state-of-art desserts that make Baekmidang the most sought-after dessert boutique in the industry. Baekmidang now operates 90 shops and more in Korea.

 

Packaged in a traditional rattan basket perfect for gifting, the ‘SEXY CRAB x Baekmidang Dragon Boat Dumplings Gift Set’ is priced HK$498, it features a savoury SEXY CRAB Crab Roe Lava Sticky Rice Dumpling, a Baekmidang Sweet Sticky Rice Dumpling, a jar of SEXY CRAB’s house made XO sauce and jar of Korean rice sugar sauce

Hong Kong’s first ever ‘SEXY CRAB x Baekmidang Dragon Boat Dumplings Gift Set’ is named after the Brand’s delectable crab roe filling that ‘oozes’ roe when opened like lava from an erupting volcano

 

According to tradition, Baekmidang’s Sweet Sticky Rice Dumpling features filling of red bean, using Jeju Island’s famous recipe for the popular sweet paste with a new flavour of additional red date

 

With a chic twist on crab tradition, the new dining destination is also dressed to impress – in an exclusive, intimate, retro vintage, 23-seat, 530 sq.ft. haven of dark mahogany décor and open kitchen, complete with grandiose mirrors reflecting whimsical neon lighting and a classic 1930s Shanghai-style ‘Long Bar’

 

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