THE NEW ROLLS-ROYCE GHOST IS NOW LAUNCHED IN MALAYSIA
DATOKEEHUACHEE@GMAIL.COM
NEW ROLLS-ROYCE GHOST
"The new Rolls-Royce Ghost is the most technologically advanced Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times."
Torsten Müller-Ötvös - Chief Executive Officer
Rolls-Royce Motor Cars
PERFECTION IN SIMPLICITY
THE NEW GHOST
- The most technologically advanced Rolls-Royce yet
- Succeeds the most successful product in the marque’s 116-year history
- Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth
- Built on rigid aluminium Rolls-Royce spaceframe architecture
- All-wheel drive and all-wheel steering for unprecedented poise and surefootedness
- World first Planar suspension system significantly increases agility and effortlessness
- Equipped with hallmark 6.75-litre twin-turbo V12 engine, delivering 571PS and 850nm
- For effortless egress, doors now electrically open as well as close
- Interior components tuned to specific resonant frequency to create a sense of serenity
- Down lit Pantheon grille discreetly illuminates Rolls-Royce iconography
- Illuminated Fascia debuts featuring Ghost nameplate surrounded by more than 850 stars
A NEW DESIGN CONVERSATION
POST OPULENT DESIGN
More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls-Royce Ghost. As with the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.
Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity to its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product focussed on the requirements of these remarkable men and women. These insights informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.
AN ENGINEERING FOCUS
The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way.
When these clients were informed that Rolls-Royce would begin developing a new Ghost, their request was simple: deliver a motor car that they could use even more; something even more refined to be driven in and even more enjoyable to drive.
To fulfil this challenging brief, Rolls-Royce’s engineering experts rejected the use of a pre-existing platform. Instead, they configured the marque’s proprietary spaceframe architecture to incorporate elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls-Royce’s hallmark magic carpet ride and dynamic abilities.
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