MOST WATCHES ARE ROUND OR AT LEAST CIRCULAR OR APPEAR TO BE SO. BUT ARE RECTANGULAR WATCHES MAKING A COMEBCK?
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I’d say they never left!
This is the Cartier Tank Solo. Looking at the dial you’d think it’s from the 50s or 60s, looking at the material and the strap you recognize quickly though that this is a newer watch.
Cartier is THE watch that comes to mind when you think about rectangular watches.
You don’t see it as often, as it’s purely a dress watch and can be hidden in plain sight. But if you look at actors and other famous people they wear them all the time:
Sometimes vintage, sometimes new!
With jewels or without!
A timeless design!
This last picture was taken at the Golden Globe Awards 2020, so I don’t think they ever went out of style!
The beauty of it is its timeless design, which was designed by Louis Cartier in remembrance of the Renault Tanks during the First World War. So while it seems very elegant and stylish, it remembers war and tough times.
Another brand which does the rectangular really well is Jaeger-LeCoultre with its historical Reverso:
It did come a bit later though, as a special wish by Polo players in the 30s, who wanted to protect their precious watch during sports, while still wearing it. So there was the option to reverse the watch and put the steel (or gold) on top of it.
A clever design that has stood the test of time:
Pierce Brosnan rocking a big Reverso in Venice.
Matt Damon wearing a Reverso during a Photoshoot.
Again these are fairly recent pictures, so the timeless design has kept it style over the years!
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