STUCK AT HOME IN KUALA LUMPUR AND ALL DRESSED UP IN FRENCH DESIGNER LABELS AND NOWHERE TO GO? NOW LE MERIDIEN KUALA LUMPUR IS RECREATING ELEMENTS OF LE MERIDIEN PARIS NEAR ARC DE TRIOMPHE SO YOU CAN ALMOST TRANSPORT YOURSELF TO PARIS, THE CITY OF LIGHTS IN THE SAFETY AND COMFORT OF HOME. VISIT LE MERIDIEN KUALA LUMPUR SOON AND SAVOUR SAVIOR FAIRE ONLY THE FRENCH CAN CONJURE!
DATOKEEHUACHEE@GMAIL.COM
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W BRISBANE RECREATES SIGNATURE ELEMENTS OF WESTIN SEMINYAK BALI
With the pilot #YourDreamDestinationAwaits campaign, more than 10 Marriott International hotels across Asia Pacific will bring locally relevant experiences from sister properties and destinations
Forget the hassle of travel documents, immigration woes, and long flights. Guests can now experience signature elements of some of our guests’ favourite destinations through Marriott International’s #YourDreamDestinationAwaits campaign. Throughout the month of November and December, 13 Marriott International properties across Asia Pacific will recreate signature iconic destination elements of its sister properties for domestic travelers.
“We understand that the impact of the pandemic has been felt by many. Even though travel is not possible or difficult, ‘travel-lust’ remains strong and travelers are eager to travel and explore,” said Rajeev Menon, President Asia Pacific (excluding Greater China), Marriott International. “With this pilot campaign, we want to leverage Marriott International’s significant distribution of hotels across some of World’s most exciting destinations to spark travel inspirations on where Marriott can take them when international travel resumes. The year has been without a doubt very different, but we believe we will travel again.”
Trendlines point to a domestic travel surge with countries embarking on campaigns to drive domestic tourism and explore their ‘own backyards’. With more than 800 properties across Asia Pacific, and more than 7,500 properties across the globe, Marriott International is leveraging its strong global footprint in exciting destinations to deliver a unique ‘holiday at home’ travel experience concept.
From the moment a guest books a stay, to their check-in and check-out experience, the different hotels will recreate signature experiences and moments reminiscent of their ‘dream destination’. Some of these include the distinctive uniform associates wear, music suited to the destination played throughout the lobby, recognizable decor, or iconic food curated and served.
“As the festive season approaches, this campaign is one way that we are encouraging domestic leisure experiences to engage with our guests,’ said John Toomey, Vice President, Sales and Marketing, Asia Pacific (excluding Greater China), Marriott International. “We believe guests are looking for something different at home and this fun and innovative campaign aims to provide a welcome respite.”
This pilot campaign will feature 13 hotels across the Marriott International portfolio in Asia Pacific, recreating more than 10 of our guests’ favourite destinations at home from Bali, Bangkok, Seoul, Paris to New York.
Participating hotels include:
- W Brisbane will recreate signature elements of W Bali-Seminyak
- JW Marriott Hotel Bangkok will recreate signature elements of JW Marriott Hotel Nara
- The St. Regis Singapore will recreate signature elements of The St. Regis Bangkok
- Le Méridien Kuala Lumpur will recreate signature elements of Le Méridien Etoile (Paris)
- JW Marriott Hotel Jakarta will recreate signature elements of JW Marriott Seoul
- Sheraton Surabaya Hotel & Towers will recreate signature elements of Royal Orchid Sheraton Hotel & Towers (Bangkok)
- Moxy Bandung will recreate signature elements of Moxy Osaka Shin Umeda
- JW Marriott Hotel Seoul will recreate signature elements of JW Marriott Khao Lak Resort & Spa
- The St. Regis Osaka will recreate signature elements of The St. Regis New York
- The Westin Tokyo will recreate signature elements of The Westin Paris - Vendôme
- JW Marriott Mumbai Juhu will recreate signature elements of JW Marriott Phuket Resort & Spa
- JW Marriott Hotel New Delhi Aerocity will recreate signature elements of JW Marriott Hotel Nara
- Sheraton Grand Hiroshima will recreate signature elements Sheraton New Caledonia Deva Spa & Golf Resort
For more information on #YourDreamDestinationAwaits, visit https://marriottbonvoyasia.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties under 30 leading brands spanning 132 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International’s travel program, comprises the company’s portfolio of 30 hotel brands and home rental offering Homes & Villas by Marriott International. Members can earn and redeem points for stays and accelerate the points they earn with co-branded credit cards from JP Morgan Chase and American Express.
The program offers exclusive member experiences and destination tours and adventures on Marriott Bonvoy Moments. When members book direct on Marriott.com they receive perks including free and enhanced Wi-Fi and exclusive member-only rates, and on the Marriott app they enjoy mobile check-in and checkout, Mobile Requests and, wherever available, Mobile Key. To enroll for free or for more information about Marriott Bonvoy, visit MarriottBonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, Twitter and Instagram.
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